PORTFOLIO

Product Designer & Life Enthusiast

SELENA DE LEON

hello@selenadeleon.com

“My name is Selena and as an avid life enthusiast I am a Product Designer who brings passion for discovering user needs and creativity into all of my designs. Whether it be the fashion, AI, climbing, or many other industries, I can’t wait to see how we can better this world together!”

PROJECTS

airbnb

Reinventing the Meaning of Travel

Redesigning Airbnb for a fresh outlook on travel and community

UX Design - UI Design

Dior

E-Commerce x COUTURE

Web redesign tailored to precisely fit the designer who started the “New Look” revolution in fashion

UX Design - UI Design - Interaction Design

 
Personal ai

Reimagining New User Journey through Product Education and AI

Redesigning webapp based on user research emphasizing product education and AI enhancements

UX Research - UX Design - AI

 
MARBLE COLLECTIVE

Newsfeed Redesign with AI Integration

Inspiring current and future leadres with redesigned newsfeed for optimal content viewing and AI incorporation

Product Design - UX/UI Design - Strategy

 
REI CLIMB

Revolutionizing Climbing through Partner Finding App

Revolutionizing the climbing community by connecting climbing partners with the click of a button

UX Research - Future Vision - UX Design

 
FIKA FLOWERS

Flower Purchasing Reimagined

Enabling greater website navigation and checkout processes for more heartfelt purchasing of flowers

UX/UI Design - Prototyping - Strategy

 
GAUGE

Language Learning through Connection

Enabling higher user engagement and better language retention by connecting language leaners with people in their community

UX Research - UX Design - Prototyping