PORTFOLIO

Product Designer & Life Enthusiast

SELENA DE LEON

hello@selenadeleon.com

“My name is Selena and I am a Product Designer who brings passion for discovering user needs and creativity into all of my designs. Whether it be AI, fashion, climbing, or another exciting industry, I can’t wait to see how we can better this world together!”

PROJECTS

airbnb

Reinventing the Meaning of Travel

Redesigning Airbnb for a fresh outlook on travel and community

UX Design - UI Design

Coming Soon 
Dior

E-Commerce x COUTURE

Web redesign tailored to precisely fit the designer who started the “New Look” revolution in fashion

UX Design - UI Design - Interaction Design

Coming Soon 
Personal ai

Reimagining New User Journey through Product Education and AI

Redesigning webapp based on user research emphasizing product education and AI enhancements

UX Research - UX Design - AI

View Project 
MARBLE COLLECTIVE

Newsfeed Redesign with AI Integration

Inspiring current and future leadres with redesigned newsfeed for optimal content viewing and AI incorporation

Product Design - UX/UI Design - Strategy

View Project 
REI CLIMB

Revolutionizing Climbing through Partner Finding App

Revolutionizing the climbing community by connecting climbing partners with the click of a button

UX Research - Future Vision - UX Design

View Project 
FIKA FLOWERS

Flower Purchasing Reimagined

Enabling greater website navigation and checkout processes for more heartfelt purchasing of flowers

UX/UI Design - Prototyping - Strategy

View Project 
GAUGE

Language Learning through Connection

Enabling higher user engagement and better language retention by connecting language leaners with people in their community

UX Research - UX Design - Prototyping

View Project